The Menu Item Analysis Report shows the margin and quantities of menu items that analyze the popularity and profitability of each menu item ranked against each others and return a category that has a call to action associated with it. 


There are four categories that can then guide the User how to maximize their menu items for profit: Star (promote the items more/continue with current promotions), Puzzle (raise the price or move lower down the physical menu so it's chosen less frequently), Opportunity (move up the menu or promote more), and Dog (consider removing from the menu next quarter).


This report is most beneficial in analyzing a Marketing Strategy for a Location's menu items to help turn a higher profit.



Navigation



To navigate to the Menu Item Analysis Report, click 'My Reports' in the Accounting Module and select 'Sales' in the top header. Once opened, a listing of reports will be shown. 


Find 'Menu Item Analysis', as displayed in the image above, and select 'Customize' next to the report. This will open up a listing of all Report Parameters that can be used to define your report.



Report Parameters



1) Filter By - A listing of all Location categories

2) Filter - A listing of all Locations from the selected Location category

3) Start Date - The beginning date for the report 

4) End Date - The ending date for the report 

5) Menu Categories - A listing of all menu categories that a User can filter the items by

6) Cost Method - This option allows a User to use the actual or estimated cost when running the report

7) Subtotal By - Sort and subtotal by those categories. Categories 1+2 is recommended 

8) Show Weighted Cost - This will either show or hide the Weighted Cost in the report

9) Initial View - This option will show either a detailed or summarized initial view of the report

10) Show Zero Sales - This will either show or hide menu items with zero sales

11) Run Button - Runs the report  



Report Columns



1) Item - A listing of all items organized by Location and ranked by Sales

2) Price - The price of each menu item

3) Cost - The cost of each menu item

4) Margin - The difference between the Price and the Cost

5) Cost % - The Cost of the menu item divided by its Price

6) Qty - The amount of the item sold

7) Sales - The Gross Sales made

8) Sales % - The Sales percentage of the item compared to overall Sales

9) Weighted Cost - The Cost of the item when including Waste, short counts, and more

10) Theoretical Cost - The Theoretical Cost based on the cost of each menu item

11) Profit - The difference between the the Sales and the Theoretical Cost

12) Category - A ranking system for each item to decide which items should be promoted more or removed. These categories include: Star (promote the items more/continue with current promotions), Puzzle (raise the price or move lower down the physical menu so it's chosen less frequently), Opportunity (move up the menu or promote more), and Dog (consider removing from the menu next quarter).