The Menu Item Analysis Report shows the margin and quantities of menu items that analyze the popularity and profitability of each menu item ranked against each others and return a category that has a call to action associated with it.
There are four categories that can then guide the User how to maximize their menu items for profit: Star (promote the items more/continue with current promotions), Puzzle (raise the price or move lower down the physical menu so it's chosen less frequently), Opportunity (move up the menu or promote more), and Dog (consider removing from the menu next quarter).
This report is most beneficial in analyzing a Marketing Strategy for a Location's menu items to help turn a higher profit.
To navigate to the Menu Item Analysis Report, click 'My Reports' under 'Reports' in the left pane and then select 'Sales' in the top header of the reporting window. Once opened, a listing of reports will be shown.
Find 'Menu Item Analysis', as displayed in the image above, and select 'Customize' next to the report. This will open up a listing of all Report Parameters that can be used to define your report.
1) Filter By - A listing of all Location categories
2) Filter - A listing of all Locations from the selected Location category
3) Start Date - The beginning date for the report
4) End Date - The ending date for the report
5) Menu Categories - A listing of all Menu Categories that can filter the report results. Click here for more information on Menu Categories
6) Cost Method - This option allows a User to use the actual or estimated cost when running the report
7) Subtotal By - Sort and subtotal by those categories. Categories 1+2 is recommended
8) Show Priority - This will either show or hide the Weighted Cost, which is the sum of the cost of all menu items sold + all menu items marked as waste on Waste Logs
9) Initial View - This option will show either a detailed or summarized initial view of the report
10) Show Zero Sales - This will either show or hide menu items with zero sales
11) Show Chart - This will either show or hide the Chart that plots the Menu Item data. Selecting 'Yes' provides a clear visualization of the impact of each Menu Item in comparison to others
12) Run Button - Runs the report
1) Item - A listing of all items organized by Location and ranked by Sales
2) Price - The price of each menu item
3) Cost - The cost of each menu item
4) Margin - The difference between the Price and the Cost
5) Cost % - The Cost of the menu item divided by its Price
6) Qty - The amount of the item sold
7) Sales - The Gross Sales made
8) Sales % - The Sales percentage of the item compared to overall Sales
9) Priority - The Weighted Cost, which is the sum of the cost of all menu items sold + all menu items entered on the Waste Log
10) Theoretical Cost - The Theoretical Cost based on the cost of each menu item
11) Profit - The difference between the the Sales and the Theoretical Cost
12) Category - A ranking system for each item to decide which items should be promoted more or removed. These categories include: Star (promote the items more/continue with current promotions), Puzzle (raise the price or move lower down the physical menu so it's chosen less frequently), Opportunity (move up the menu or promote more), and Dog (consider removing from the menu next quarter).